Descriptor
| Industrial Training | 1 |
| Management Development | 1 |
| Marketing | 1 |
| Needs Assessment | 1 |
| Organizational Development | 1 |
| Program Budgeting | 1 |
| Resource Allocation | 1 |
| Retrenchment | 1 |
| Supervisory Training | 1 |
| Trainers | 1 |
Source
| Training and Development… | 1 |
Author
| Fram, Eugene H. | 1 |
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Fram, Eugene H. – Training and Development Journal, 1978
A marketing and management professor advocates the use of a marketing approach for industrial training personnel during a period of recession. He states that marketing rather than just salesmanship is needed to promote training programs for lower as well as upper management. (MF)
Descriptors: Industrial Training, Management Development, Marketing, Needs Assessment
