A professor of management looks at university management development programs and finds that, despite increasing enrollments in management seminars, both the organizations purchasing the educational services and the universities selling them are often dissatisfied. He offers suggestions for improving management development programs. (MF)

Survey responses from 24 colleges and universities indicated that most expect to produce more continuing management-education contact hours in 1980-81 than they did in 1975-76. There is a growing demand for continuing management education, and the clients want a different teaching methodology and a higher return on their management-development…