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Download full textGirard, Tulay; Pinar, Musa – Turkish Online Journal of Educational Technology - TOJET, 2011
This research advances the understanding of the usability of marketing case study modules in the area of interactive web-based technologies through the assignment of seven interactive case modules in a Principles of Marketing course. The case modules were provided for marketing students by the publisher, McGraw Hill Irwin, of the…
Descriptors: Marketing, Attendance, Gender Differences, Course Evaluation
