This experiment investigated how two factors which relate to icon representations affected Taiwanese computer users. These were: alphabetic or non alphabetic representations and cultural or standard imagery. Alphabetic representations are representations which show Chinese characters or English words/letters. Non alphabetic representations are…

This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever…