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Direct linkBackhaus, Peter – Visible Language, 2007
This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever…
Descriptors: Linguistic Borrowing, Alphabets, Multilingualism, English (Second Language)
Peer reviewedJaquith, James R. – Visible Language, 1976
This study analyzes more than 1,500 expressions or orthographic conventions adopted by advertisers for many consumer products that depart significantly from ordinary standards of correctness. (HOD)
Descriptors: Advertising, Dictionaries, Graphic Arts, Language Research
