This experiment investigated how two factors which relate to icon representations affected Taiwanese computer users. These were: alphabetic or non alphabetic representations and cultural or standard imagery. Alphabetic representations are representations which show Chinese characters or English words/letters. Non alphabetic representations are…

This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever…

Examines societies in which varieties and degrees of literacy are possible or ordinary, such as Japan and Korea. Finds that these societies have separate but functionally interrelated writing systems, used for communicatively disparate purposes, differential mastery of which, consequently, has social and economic repercussions. Finds that…

Explores difficulties in translating and understanding visual poetry created by a linguistically different culture. Provides historical context and analyzes the design process of El Lissitzky's typographic presentation of Vladimir Mayakovsky's poems. Transposes the visual wordplays found in the original Cyrillic typography into the Roman alphabet.…