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Language Research2
Language Usage2
Letters (Alphabet)2
Advertising1
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Higher Education1
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Visible Language2
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Jaquith, James R.1
Watt, W. C.1
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What Is the Proper Characterization of the Alphabet
Peer reviewed Peer reviewed
Watt, W. C. – Visible Language, 1975
Examines two versions of the alphabet to show how psychological evidence indicates that grammar is best which best approximates the system people have in their heads. (RB)
Descriptors: Alphabets, Grammar, Higher Education, Language Patterns
Digraphia in Advertising: The Public as Guinea Pig
Peer reviewed Peer reviewed
Jaquith, James R. – Visible Language, 1976
This study analyzes more than 1,500 expressions or orthographic conventions adopted by advertisers for many consumer products that depart significantly from ordinary standards of correctness. (HOD)
Descriptors: Advertising, Dictionaries, Graphic Arts, Language Research