Descriptor
| Advertising | 1 |
| Media Research | 1 |
| Readability | 1 |
| Reading Processes | 1 |
| Reading Research | 1 |
| Scoring | 1 |
Source
| Visible Language | 1 |
Author
| Moriarty, Sandra E. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedMoriarty, Sandra E. – Visible Language, 1986
Investigates readability of different line lengths in advertising body copy, hypothesizing a normal curve with lower scores for shorter and longer lines, and scores above the mean for lines in the middle of the distribution. Finds support for lower scores for short lines and some evidence of two optimum line lengths rather than one. (SKC)
Descriptors: Advertising, Media Research, Readability, Reading Processes
