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Peer reviewedWendt, Dirk; Groggel, Wiebke; Gutschmidt, Georg – Visible Language, 1997
Presents a study in which ads in simulated telephone directory pages were highlighted in red, green, and blue colors. States that the pages were presented to subjects in order to be recalled and recognized among other ads. Finds that red and green highlighting increases recallability and recognizability whereas blue decreases it. (PA)
Descriptors: Advertising, Color, Communication Research, Recall (Psychology)
Direct linkReynolds, Linda; Walker, Sue; Duncan, Alison – Visible Language, 2006
This paper describes a study designed to find out whether children's reading would be affected by line spacing that is wider or narrower than the commonly used default values. The realistic, high quality test material was set using a range of four different line spacing values, and twenty-four children in Years 1 and 2 (between five and seven…
Descriptors: Early Reading, Miscue Analysis, Layout (Publications), Large Type Materials
