Peer reviewedERIC Number: EJ468603
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-2224
EISSN: N/A
Available Date: N/A
Sign Function and Potential of the Printed Word.
McArthur, Douglas
Visible Language, v26 n3-4 p282-97 Sum-Fall 1992
Explains that semiology provides a broad perspective for analyzing the range of signs, their differences in form and function, along with the relative efficiency of different signs for different purposes and situations. Applies some general semiological notions to the printed page. (SR)
Descriptors: Cognitive Processes, Communication Research, Higher Education, Semiotics, Written Language
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
Note: Special Issue: Diagrams as Tools for Worldmaking.
