Peer reviewedERIC Number: EJ571726
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-2224
EISSN: N/A
Available Date: N/A
On the Effectiveness of Highlighting Ads in Telephone Directories by Color.
Wendt, Dirk; Groggel, Wiebke; Gutschmidt, Georg
Visible Language, v31 n3 p326-37 Aut 1997
Presents a study in which ads in simulated telephone directory pages were highlighted in red, green, and blue colors. States that the pages were presented to subjects in order to be recalled and recognized among other ads. Finds that red and green highlighting increases recallability and recognizability whereas blue decreases it. (PA)
Descriptors: Advertising, Color, Communication Research, Recall (Psychology), Text Structure, Visual Perception
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
