Peer reviewedERIC Number: EJ532195
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1057-0314
EISSN: N/A
Available Date: N/A
Influence of Traditional and Non-traditional News Media in the 1992 Election Campaign.
Pfau, Michael; Eveland, William P., Jr.
Western Journal of Communication, v60 n3 p214-32 Sum 1996
Argues that the 1992 presidential election campaign was the first to employ nontraditional news media such as talk shows as a prevalent form of campaign communication for the candidates. Outlines the format of the study. Documents the impact of nontraditional news media on the campaign efforts for each candidate. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
