The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk…

Describes how a library cooperative can use marketing analysis and other tools to move successfully from an institution-based business to a network-based business that will better serve individuals who need information. (CHC)

Contains an introduction (Jean Thibodeaux Kreamer) to this section and five articles on video in libraries: "Managing an Integrated Video Collection" (Michael Hedges); "The Video Librarian's Hide and Seek: Videotapes and Collection Development" (Merle Slyhoff); "Video in the Schools" (Charles Triche); "A Conversation with Sally Mason" (James…

Discusses the Virginia Tech Library System (VTLS) which is currently in an intermediate step between a basic short-record circulation and finding system and a totally integrated library processing system that will incorporate circulation control, acquisitions, serials, and an online catalog. (CHC)

Discussion of human engineering factors of using online catalogs offers guidelines for selection and placement of terminals and furniture. (eight references) (MES)

Describes facsimile technology and reviews library telefacsimile projects. Four issues to be considered before purchasing telefacsimile equipment are discussed: (1) patron need; (2) processing priorities; (3) copy quality; and (4) cost factors. Costs are compared with other delivery methods, and new developments in facsimile transmission are…

Discusses the importance of educating library patrons about the library's finances and the impact of budget constraints and the escalating cost of serials on materials acquisition. Steps that can be taken in educating patrons by interpreting and publicizing financial information are suggested. (MES)

Responses to librarians' questions about library microcomputers cover simple applications to be used by staff with little experience, minimizing risk factor, choosing a microcomputer, hardware obsolescence, uses of mainframes and minicomputers, capacity planning for microcomputers, security of library's data, copyrighted software, and future use…

Discussion of planning for automation in school libraries focuses on plans in the North Kitsap (Washington) School District. Highlights include selection of microcomputer-based hardware and software to support local area and wide area networks; a circulation system and an online public access catalog (OPAC); and database creation and retrospective…

Describes the Library Computer System, an online circulation system used in 22 Illinois libraries, that features complete holdings and circulation status information for serials and monographs. Problems in the network environment, plans for modification, and reasons why the system works are identified. References and two additional readings are…

Provides suggestions for academic libraries to comply with the Americans with Disabilities Act. Topics addressed are planning, including patron surveys; physical access to buildings; signage; library security systems; furniture; library services; staff development; telephone access; library acquisitions; and equipment and software. A sidebar lists…

Discusses readers' advisory services in public libraries and describes a method to convert information on specific books and genres to a computer database. Topics include utilizing staff knowledge, fields included for each book, the development of descriptors, the editing process, and writing summaries and critiques of the books. (LRW)

Discusses the use of signs in libraries and lists 12 steps to create successful signage. Highlights include consistency, location, color, size, lettering, types of material, user needs, signage policy, planning, in-house fabrication versus vendors, and evaluation, A selected bibliography of 24 sources of information on library signage is included.…

Suggests an objective approach to weeding library materials and discusses ways of measuring obsolescence and of controlling variables to provide a true picture of aging. Weeding is shown to improve space utilization and the quality of a collection. (5 references) (MES)

Describes the types of telefacsimile machines (fax) and outlines steps for fax purchase for libraries. The basic and special purpose capabilities of fax machines, as well as critical specifications for measuring quality, are summarized. Support considerations--delivery, warranty, and service--are also noted. (MES)