Suggests ways to use library buildings and space to attract users and to showcase collections and services. Ideas for a marketing strategy using windows, promenades and walkways, the entrance of lobby, and the interior are offered. Increasing use by making libraries a place for fun and entertainment is also recommended. (MES)

Describes some out-of-the-ordinary West Coast library and related services, both private and public, primarily in the Los Angeles, San Francisco, and Seattle areas. (LS)

Library skills were taught to 600 fifth- and sixth-grade students in an effort to indoctrinate them into becoming library users. (Author/PF)

A brief history of the Dallas Public Library, which first opened in 1901, highlights new central library facilities erected in 1955 and 1982; the development of branch libraries; leadership of directors Rosa Leeper, Cleora Clanton, Jim Meeks, and Lillian Bradshaw; and library programs, publications, and community outreach efforts. (EJS)

The bookmobile remains a feasible service option for both rural and urban libraries with about 1,000 currently in service nationwide. However, there is a growing need for professional attention to areas such as purchasing, evaluating, automating, and delivering bookmobile services. (LAE)

Describes development of the Atlanta-Fulton Public Library's Channel 16, the country's only library television station to produce programming 24 hours a day, 7 days a week. Use of cable television, program administration and budgeting, programming, interactive information and reference services, measuring viewer response, and publicity are…

Examines the role of the public library in providing outreach services to migrant farm workers, citing experiences of three public library systems in the areas of information and referral, bookmobiles, and funding. Physical and psychological inaccessibility are discussed. Three references are cited. (EJS)

Summarizes reasons for evaluating library literacy programs and the role of evaluation in the planning process. What to measure is discussed, and sample measures for library collections, support services, and direct instruction are listed. Issues to be considered in developing program objectives and evaluation strategies are also addressed. (10…

Five articles present an overview of trends and issues affecting rural libraries. The areas discussed include the status of rural library services; outreach programs; the role of library cooperation in the support of rural library service; the development of rural information centers; and political marketing of the rural library. (CLB)

Describes three projects that won 1994 John Cotton Dana Public Relations Awards. The projects used less than $150 of the library budget, had no full-time public relations staff, and relied on volunteers. Guidelines for entering the 1995 awards contest and a list of all 12 winners from 1994 are given in sidebar articles. (KRN)

Profile of the Houston Public Library, which was established in 1904, covers the opening of a new central library building in 1976, library services and collections, the building of branch libraries including a portable mall facility, information and referral programs to ethnic groups and business, and development of library automated systems.…

Discusses problems faced by innercity libraries and describes programs at a Cleveland Public Library branch that help make the library an integral part of the community. Topics addressed include a new immigrant population; developing a Spanish language collection; attracting children and adolescents; discipline and safety; and working with the…

Discusses bookmobile service as it exists today and projects its future for the 1990s based on a survey of public libraries identified through the Adult Services in the Eighties (ASE) project. Topics discussed include costs; circulation figures; service areas, including rural communities; staff training and public services; collections;…

Describes bookmobile service to Amish users in Holmes County (Ohio). Highlights include differences between students from public and parochial Amish schools; censorship; adult women users; requested fiction and nonfiction materials; and the need to understand Amish patron needs to be successful. (LRW)