Successful research writers construct texts by taking a novel point of view toward the issues they discuss while anticipating readers' imagined reactions to those views. This intersubjective positioning is encompassed by the term stance and, in various guises, has been a topic of interest to researchers of written communication and applied…

Even as deficit model science communication falls out of favor, few studies question how written science communication constructs relationships between science and industry. Here, I investigate how textual microprocesses relate scientific research to industry practice in the Washington State wine industry, helping (or hindering) winemakers and…