Investigates readers' perceptions of bias in a Colorado ballot booklet intended to explain a tax cut proposal. Finds that readers were more likely to perceive the ballot booklet to be biased in favor of the proposed tax measure than against it. (SC)

Examines the relationship between current concepts of reading processes and contemporary theories of literary response. Argues that text-based reading theories are isomorphic with the New Criticism, and that reader-based theories of reading are isomorphic with reader-response criticism. Maintains that literary theory ignores interactive…

Examines persuasive text, first describing it and discussing it with reference to relevant philosophy and rhetoric, and then asking whether it is successful: do written texts change the minds of their readers? Notes that research on designing text to disabuse students of scientific misconceptions points to text features that authors could use to…

Evaluates the reader-protocol method of teaching writers to anticipate readers' comprehension needs. Involves asking writers to predict readers' problems with a text and providing them with reader responses. Finds that writers taught with the reader-protocol method improved more than writers in control classes, and increased in their ability to…

Analyzes two scientific journal articles from a reader-response perspective. Elaborates the rhetorical nature of scientific discourse and demonstrates that even within the constraints of the journal articles, scientists have considerable freedom to exercise choices. Explicates how writers use cues to direct readers into fictional roles. (MG)