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Data Collection	2
Library Research	2
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Academic Libraries	1
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portal: Libraries and the…

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McClure, Charles R.	1
Shim, Wonsik	1
Soules, Aline	1

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Reports - Research	1

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The Principles of Marketing and Relationship Management.

Peer reviewed

Soules, Aline – portal: Libraries and the Academy, 2001

Discusses the concepts of marketing and relationship management as they apply to libraries. Topics include perceptions of the profession; environments that libraries operate in; connecting content and users through access and services; and the need for reliable and consistent collection of effective data. (Author/LRW)

Descriptors: Access to Information, Data Collection, Libraries, Library Collections

Data Needs and Use of Electronic Resources and Services at Academic Research Libraries.

Peer reviewed

Shim, Wonsik; McClure, Charles R. – portal: Libraries and the Academy, 2002

Discusses the ARL (Association of Research Libraries) E-Metrics project that is investigating problems related to collecting and using data for electronic materials and services. Describes a survey of libraries that focused on data collection activities and showed a lack of preparation as well as a lack of consistent statistics from database…

Descriptors: Academic Libraries, Data Collection, Electronic Libraries, Higher Education