Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)

This book provides guidelines for evaluating a variety of database types, including abstracting and indexing, directory, full-text, and page-image databases available in online and/or CD-ROM formats. The book discusses the purpose and techniques of comparing and evaluating the most important characteristics of textual databases, such as their…

Describes secondary information services for sociological literature in English, French, and German, pointing out gaps and overlapping of contents. Results of studies on users' needs, steps taken by international organizations toward expanding a database of references, and three models for such integrated services are outlined. Sixty-nine…

Describes a model enumerating cost factors for comparing costs for paper, online, and CD-ROM indexes and abstracts. The model is applied to start-up and annual costs, and to the cost of storing and providing access to ERIC, Applied Science and Fisheries Abstracts, and Excerpta Medica, based on anticipated academic library usage. (MBR)

To compete effectively in the world of electronic reference, libraries must offer remote patrons a variety of index, abstract, and full text services, which are easy to access and which answer questions. A marketing alliance between electronic reference vendors and public libraries would ensure access, fair compensation for publishers and authors,…