At a time when teachers are feeling exceptional amounts of duress, literacy coaches often feel ineffective. However, coaches can be more important than ever when their collaborations increase teachers' self-efficacy, resiliency, and success with students. This article provides six simple rules that literacy coaches can use to enhance their work and strengthen the effectiveness of their teacher partners: be realistic, respond to teachers, adjust the scale, keep eyes on the prize, make a difference, and stop the spiral. Rooted in theories of complex adaptive systems and research on the needs of teachers in times of stress, the suggestions herein provide innovative methods and tools for literacy coaches' success.