In a comparative field study of ten libraries, we show how technological advances in electronic and digital resources have led to an onslaught of technology questions at the reference desk while prompting new and challenging work away from the desk. Libraries in our sample varied in their approaches to dealing with technological change, with…

Demonstrates the application of a marketing technique, conjoint analysis, to the measurement of users' preferences for service patterns in an academic library. Eight references are cited. (FM)

Librarians and library users were interviewed about their perceptions of actual reference encounters in academic libraries. Results demonstrate that a communication-centered approach to reference encounters provides rich insights into the interpersonal dynamics between librarians and users. An appendix presents some interview responses. (JMV)

This study, which focused on the extent to which Lake Forest College (Illinois) students were aware of library reference services, used interviews and a revised version of a survey used elsewhere. Findings showed student awareness to be relatively high, and that the methodology would work well in other undergraduate settings. (Author/EM)