The academic library has always provided electronic access to the majority of its available services to its patrons. Reference, research, instruction, and some library materials have been available online for more than a decade, but face-to-face interactions with faculty and students still defined the services and communication strategies of the…

The main objective of this study is to investigate the perceptions of academic librarians towards the marketing of library services through social networking sites (SNSs) and their understanding of using electronic word-of-mouth (eWOM) as a marketing tool in academic libraries. This study follows a qualitative data-gathering approach of structured…

India is a huge country with a population of more than 1 billion. In India, by tradition, education and learning are highly valued. In fact, India has one of the largest higher education systems in the world, with regard to the number of institutions. Education is a necessity. It is the most effective instrument with which to imbue people with the…

In fall 2003, Mt. Holyoke, an elite, largely undergraduate liberal arts college with a student population of roughly 2000, unveiled its take on the information commons. Located in an area known as Miles-Smith 4, the commons functions as a conduit between the main library and Dwight Hall, which houses the library offices, state-of-the-art media…

OpenURL resolver is the next big thing for libraries. An OpenURL resolver is simply a piece of software that sucks in attached data and serves up a Web page that tells one where he or she can get the book or article represented by it. In this article, the author describes how he designed an OpenURL resolver for his library, the Lewis & Clark…

Describes the effects of electronic technologies on instruction, scholarly communication, and the storage and preservation of knowledge in higher education. The discussion covers the need to restructure universities, resolve the conflict between institutional autonomy and standardization, and explore new patterns of funding and staffing. (50 notes…

The rationale for the long-range development of integrated institutional information management networks is presented. How such networks can be achieved through the development of a technologically sophisticated library is described, and why a new library concept is essential in the emerging electronics-dominated information environment is…

Produced for a faculty development colloquium at the City University of New York (CUNY), this annotated bibliography includes abstracts of a total of 108 papers and monographs in the following areas: (1) theoretical background on visual and information literacy; (2) research on merging technologies and instruction; (3) library applications of…

Provides an overview of library automation and public policy initiatives in the state of Washington. Highlights include access to government information; public library initiatives, including Internet access; access in rural areas; partnerships between libraries and government; higher education cooperation; community and technical college…

Describes the historical role that community and junior college (CJC) library/learning resources centers have played in their efforts to establish technology-based learning initiatives and resources on CJC campuses. Palomar College Library/Media Center's services illustrate this experience, which serves as a model for campus-wide technology-based…

Describes the thinking and research involved in implementing an electronic reference service to Raritan Valley Community College's Library Web Page. Discusses implementation of a jargon-free "Ask a Librarian" service with well-defined procedures and a plan for advertising the service. Ideas incorporated in the procedures and plans are…