This survey was conducted to determine how ARL (Association of Research Libraries) libraries are participating in extension/outreach through three objectives: identify the level of involvement; determine the types of outreach service, as well as user populations; and ascertain the impact on the library, including its financial donor programs. A…

This kit, an updated version of a 1974 publication, resulted from a survey of Friends of the Library Organizations commissioned by Tulane University in 1974. All members of the Association of Research Libraries (ARL) were surveyed with a mailed questionnaire. The survey analysis is based on the 63 ARL members who responded, 33 of whom had Friends…

This handbook was developed for hearing impaired students at the National Technical Institute for the Deaf located at Rochester Institute of Technology. An illustrated guide to the main library on campus, it is language-appropriate for deaf students in a postsecondary education program, and may be used independently or in conjunction with formal…

Discusses the future of libraries' extended access and services. Highlights include disposing myths and projections for the future, problems and promises of new technologies, increasing public and academic library funding, and planning for extended libraries. (AEF)

The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk…

Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)

This study examines publicity actions designed to draw people into academic libraries for the specific purpose of visiting U.S. government documents collections. Data were obtained through interviews with the documents librarians at 12 academic libraries selected as having active documents programs on the basis of their responses to a brief…

A survey of 33 academic libraries in Louisiana was conducted in the spring of 1983 to determine the techniques used during the 1981/82 academic year to impart bibliographic or library instruction to students and faculty. A total of 27 responses were received. It was found that all but five of the respondents had a library instruction program; the…

This paper discusses the development since late 1993 of a program of Internet workshops and seminars offered to the Texas Tech University community. The discussion includes the program's history; the evolving process of planning, organizing, advertising, and managing; the politics involved; the effort to motivate colleagues to participate; the…

Ways in which academic libraries can contribute to strengthening the educational system are examined, and obstacles to be overcome or circumvented are considered. Primary focus is on the generic academic library. An overview is presented on what is known about libraries and learning, and the use of library resources. Several seminal studies are…

This paper describes the development of a library support system at California State University (CSU), Chico, which enables off-campus students who attend live television lectures transmitted from campus to have the same, or better, access to learning resources as on-campus students. Background information provided includes a description of the…

This paper describes a unique library fund raiser at California State University (Northridge). "A Trial for the Books" was a dog agility trial held on April 26-27, 1996 as a benefit for the university's Oviatt Library. The event was hosted by West Valley DogSports, a community group. The event raised approximately $2,500 for the…

This report describes the University Library Alumni Outreach Research Project. The goals of the project were twofold: to describe and analyze alumni outreach initiatives currently offered by university libraries belonging to the Association of Research Libraries (ARL) as well as the alumni programs and services offered by the universities…

This report contains a series of documents from, and a summary of responses to a telephone survey of, 23 research libraries. Documents and survey responses cover services to the business community by both members and nonmembers of the Association of Research Libraries (ARL). Introductory materials include a summary of relevant issues, a copy of…

Academic reference librarians can enhance the campus cultural diversity of colleges and universities by displaying sensitivity at the reference desk; understanding multicultural group behaviors; avoiding stereotyped attitudes; appreciating a wide range of cognitive style differences; striving to make multicultural students feel comfortable;…