The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk…

Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)

Discusses the future of libraries' extended access and services. Highlights include disposing myths and projections for the future, problems and promises of new technologies, increasing public and academic library funding, and planning for extended libraries. (AEF)

The 23 papers presented at this conference deal with the information needs of institutionally-based part-time students in United Kingdom universities, polytechnics, and further education colleges, and with library and information services for the adult learner. Keith Percy and John Simpson provide overviews on the number and types of part-time…