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Direct linkFusilier, Marcelline; Durlabhji, Subhash – Campus-Wide Information Systems, 2005
Purpose: The purpose of this paper is to explore behavioral processes involved in internet technology acceptance and use with a sample in India, a developing country that can potentially benefit from greater participation in the web economy. Design/methodology/approach - User experience was incorporated into the technology acceptance model (TAM)…
Descriptors: Models, Multiple Regression Analysis, Foreign Countries, Internet
