To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…

Discusses social and cultural challenges that Internet technology raises. Highlights include preserving the freedom in cyberspace, the information distribution scheme of the Internet, two-way interactivity, search engines as marketing tools, the insecurity of cyberspace, online safety rules for children, educating children to "walk…

Expanded Internet access to the Ohio Career Information System (OCIS) would provide adults in Ohio who need to or wish to make career changes with the best available information about occupations, education and training programs, and financial aid. In order to determine the feasibility of improving access without cost to users, an advisory group,…