From the 1980s to the present, educational accountability in the United States has grown dramatically. Such accountability in U.S. school districts, although driven primarily by external demands, has internal manifestations as well. The chapter traces the historical development of internal evaluation in American school districts, then highlights…

The evaluation process provides valuable information so that practitioners may share and benchmark their efforts to improve and enhance the quality of the educational reform initiative called tech prep. Evaluation should be part of every phase of a tech prep initiative, from needs assessment to completion. A tech prep program is typically at one…

Marketing has become a popular strategic initiative among state extension services to meet the growing demand for program accountability. The Louisiana Cooperative Extension Service (LCES) began a formative evaluation of its marketing efforts as a step toward a comprehensive marketing plan. All extension faculty were surveyed to determine their…