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Elam, Donald – New Directions for Institutional Advancement, 1978
The use of Management by Objectives (MBO) for evaluating the public relations, publications, internal and external relations, alumni relations, development, and special events programs of the University of Georgia is discussed. (Author/SF)
Descriptors: Accountability, Alumni, Development, Evaluation Methods
Heaton, C. P., Ed. – 1975
Management by Objectives (MBO) can be used as a tool for assisting in the more effective management of organizations engaged in higher education. This document shares the early experiences and efforts of those who have implemented the MBO process in higher educational environments with individuals and organizations who may be contemplating the…
Descriptors: Accountability, Case Studies, Church Related Colleges, Community Colleges
