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Direct linkDowney, W. Scott; Schetzsle, Stacey – Marketing Education Review, 2012
Asynchronous assessment, which includes quizzes or exams online or outside class, offers marketing educators an opportunity to make more efficient use of class time and to enhance students' learning experiences by giving them more flexibility and choice in their assessment environment. In this paper, we examine the performance difference between…
Descriptors: Marketing, Lecture Method, Asynchronous Communication, Synchronous Communication
