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Direct linkGallicano, Tiffany Derville; Stansberry, Kathleen – Communication Teacher, 2012
This study assesses an assignment for incorporating diversity into the principles of public relations course. The assignment is tailored to the challenges of using an active learning approach in a large lecture class. For the assignment, students write a goal, objectives, strategies, an identification of tactics, and evaluation plans for either…
Descriptors: Females, Focus Groups, Cultural Awareness, Public Relations
