This teaching note presents an active learning exercise using a clip from the television show "The Office." The exercise centers on a promise to pay for the college education of a group of third graders, raising questions about capacity, consideration, offer, acceptance, statute of frauds, revocations, promissory estoppel, and other key…

The Professional Marketing Association was experiencing decreased engagement in its Chartered Marketer professional program. The purpose of this qualitative case study is to examine stakeholders' expectations of online engagement and determine actionable recommendations that can be used to increase engagement in the Chartered Marketer program. The…

Technological advancements and market pressures are driving the development of pedagogical course design approaches. By using organizational design research into structuring organizations and work processes to improve effectiveness and efficiency, we focus on two structural constructs from organizational design research: standardization (of…

This study presents a cutting-edge topic in vocational education in Indonesia. Entrepreneurship education has experienced a resurgence in popularity since the compulsory implementation of project-based learning in Indonesian vocational education in 2022. The curriculum was designed to equip students with workplace skills including entrepreneurial…

Purpose: The COVID-19 pandemic has dramatically changed educational practices due to the intense use of information technology for teaching and learning. That phenomenon presents challenges for lecturers in higher education establishments because student engagement is threatened during online interactions. This study aims to analyze the…

Purpose: Higher education institutions (HEIs) are crucial in sustainable development. To this end, they must infuse sustainability into all their endeavors. This study aims to delve into the unique vertically integrated project (VIP), a project-based learning approach and its impact on students' skills and the surrounding community.…

This paper explores a pedagogical approach to marketing research -- an oft required and not desired course for marketing undergraduate students. Marketing research can become a mundane and not-exciting topic of marketing compared to it's siblings of consumer behavior, social media, advertising, and the like. However, incorporating the approach of…

This case study explores the practical application of project-based learning (PjBL) within a first-year business management module designed to address the unique challenges faced by widening participation students. It examines how embedding employability skills such as problem-solving, communication, teamwork and critical thinking directly into…

In recent years, employers have expressed concerns that Science, Technology, Engineering, and Mathematics (STEM) graduates, though proficient in their academic disciplines, lack the critical skills necessary for success in the workplace (Karimi & Pina, 2021). Additionally, many non-STEM majors do not develop the basic STEM competencies that…

This study examines urban and rural South African accounting students' perceptions of their professional skills development through participation in an extended professional project (hereafter 'project'). We find students from the rural-based institutions perceived higher levels of professional skills development than their urban-based…

This paper investigates the institutionalization of international internships in business education through action research (AR), addressing the scarcity of research on overcoming institutional barriers and driving systemic change. Using AR at the meso-level in two Norwegian business schools, we investigate challenges and processes involved in…

Microlearning is gaining ground in the higher education domain. Despite this trend, there is a lack of evidence of effectiveness when a large number of microlearning units are grouped to form a macrolearning programme. The purpose of this paper is to explore how and why a macrolearning affects students' self-efficacy. The originality of this paper…

Using active learning methodologies with large classes in higher education is a complex task. Lecturers often lack the tools they need to guide their students, while also taking into consideration their individual needs. This study proposes an expandable strategy for introducing active learning following a metacognitive approach involving…

Purpose: This study examines the impact of the Association to Advance Collegiate Schools of Business (AACSB) accreditation on education quality. We discern the prospective influences of AACSB, focusing on shifts in teaching methods and content and assessment procedures. Design/methodology/approach: Using a case study approach, in-depth interviews…

This research was designed to examine the effect of guided inquiry-based learning (GIBL) integrated with enterprise education (EE) entrepreneurial competencies (perseverance, creativity, professionalism) on the part of 74 eighth grade Turkish students. A quasi-experimental design was used for conducting this research. The intervention process was…