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Direct linkYoung, Joyce A.; Hawes, Jon M. – Marketing Education Review, 2013
This paper describes an application of active learning within two different courses: professional selling and sales management. Students assumed the roles of sales representatives and sales managers for an actual fund-raiser--a golf outing--sponsored by a student chapter of the American Marketing Association. The sales project encompassed an…
Descriptors: Marketing, Business Administration Education, Professional Associations, Active Learning
