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Direct linkInhofe Rapert, Molly; Mukherjee, Amaradri – Marketing Education Review, 2020
Building on active, experiential, and situated learning, the Retail Safari brings together students and executives in a retail setting to witness first-hand how course knowledge will play out in the aisles and shelves of the retail world. Retail Safari was evaluated favorably in terms of pedagogical affect, perceived value of the course content,…
Descriptors: Active Learning, Experiential Learning, Situated Learning, School Business Relationship
