The theme of this document is that programmatic decision making can be carried out effectively only if appropriate kinds of information are made available. If an institution knows its objectives, it can define a course of action for the years ahead. Through use of a cost simulation model, it can forecast the resource implications of that plan.…

The guide's purpose is to provide administrators with essential information that will maintain public confidence in higher education and ensure continued financial support. Six major aspects of institutional advancement are considered: (1) institutional relation (programs to improve communication and understanding among students, administrators,…