Effective school public relations is an investment in the school system that takes time, planning, and teamwork. Public relations should be an ongoing process using simple language and a targeted approach. Guidelines are presented. (MLF)

This guide is intended to help educational administrators implement a sound public relations program during a school strike. Early preparation and professionalism are stressed as keys to success. Communications with employees, news media representatives, parents, and community residents are discussed. Communication techniques that are explained…

With a little planning and some occasional help, educators can develop a public relations program that will build a positive image for their schools and education in general. This monograph provides some public relations ideas and discusses theories about communication. Surveys indicate that students, newspapers, school staff members, and parents…