Using the premise of a fictional earbud company, "EarWorm," students in an introductory management course become EarWorm managers who problem-solve and make decisions about the best choices for their company. This article outlines this engaging and participatory exercise in detail. Students are able to directly connect course concepts to…

Perhaps a decade ago, accreditation agencies might have been satisfied with a list of student learning outcomes and some evidence that students achieved them. More and more, accreditors request evidence of "improvement". It is not enough to merely demonstrate that what one is doing works reasonably well; one must also show that he or she…