Students in advertising have always been taught about the big four positions of research, media, account management, and creative. However, other positions should be considered as the field evolves. To better understand evolving agency relationships with creative and account service teams, we interviewed 16 advertising professionals about a fifth…

The necessary ingredients for developing a successful developmental college reading program fall into three major divisions--the responsibilities of college presidents and deans to the reading program, the problems of establishing a strong foundation, and the development of a proper image. The major responsibility of college administrators is in…

Factors involved in the planning, development, and review of degree programs, as well as features of traditional and alternative approaches to improving degree programs, are examined. After considering terminology and different philcsophies of education, attention is directed to the importance of program structure and the necessity of considering…