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Walker, Mary Margaret – Currents, 1997
Provides advice to small alumni offices on how to manage alumni relations and the annual fund campaign, noting that small offices need to develop a flexible attitude, consider the benefits of performing both tasks, work with people they can count on, manage their time carefully, and balance both activities. (MDM)
Descriptors: Administrator Role, Alumni, Alumni Associations, Donors
Trent, Richard L., Ed. – 1981
This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…
Descriptors: Administrator Role, Alumni, Alumni Associations, Community Colleges
