Students in advertising have always been taught about the big four positions of research, media, account management, and creative. However, other positions should be considered as the field evolves. To better understand evolving agency relationships with creative and account service teams, we interviewed 16 advertising professionals about a fifth…

Five college presidents who were previously development officers tell what they have learned about the roles, including the importance of maintaining a vision for the campus; pressure on a college president to succeed in many areas and difficulty of scheduling; and the crucial role of mutual support in the development effort. (MSE)

A study investigated the working relationship between writing program directors and writing center directors nationally, to develop a picture of such a relationship and to compare the nature and status of the two positions and the backgrounds of the people who hold them. In all, about 650 surveys were distributed to members of professional…

Seven personality types, and corresponding work styles, are described and ways to foster their creativity in the context of the college/university advancement office are suggested. Managers are urged to lead staff members to develop talents, allow them to do so, and help them move to the next level of achievement. (MSE)

Analysis of administrators' social styles is discussed according to behavior theory. The analysis can be used as a tool for research administrators to use in gaining acceptance of innovative ideas at higher administrative levels. (MSE)

A professional, effective, and efficient college alumni office is the key to linking loyal alumni and campus. A wise alumni administrator will also increase alumni participation through communication, become involved and influential in campus affairs, gain the support of the president, and offer a program valuable to constituents. (MSE)

Advice to help a college or school development officer work effectively with a new chief executive officer includes participating in the search, making early contacts with the new administrator, coordinating working styles, keeping staff informed and comfortable with new processes, and launching new fund-raising initiatives as soon as possible.…

Discusses the role of the chief information officer (CIO) of a college or university, including such issues as: addressing institutional goals and mission; administrating organization and climate for leadership; accepting responsibility; cooperating; communicating information technology's role in the institution; understanding the role of funding;…

Some optimistic views about the future are presented, on the presumption that institutions will honestly face their problems and shortcomings and set about the process of self-renewal and self-regulation. Important to this process is a mutual acceptance of responsibility by the president and the advancement professionals. (Author/MSE)

Student activities administrators are offered guidelines for managing others, including being aware of assumptions about working with others; acknowledging that people's views, preferences, and needs do not always coincide with one's own; learning about staff's individual differences and preferences; engaging in dialog; paying attention to…

Successful alumni travel programs require good organization, careful targeting, and attention to detail. Planning includes understanding audience demographics, choosing an appropriate tour, knowing current travel trends and constraints, selecting the best host for the group, calculation of costs and tax limitations, choosing a good agent, and…

A former corporate public relations (PR) professional shares strategies for communicating and cooperating with the chief executive officer, and particularly for coping with differences in perceptions of the public relations officer's role. Basic attributes of a successful PR professional are outlined: good communication skills, an analytical…

Principles of effective research administration originally written over a decade ago are revised to reflect the challenges of a new, technologically advanced, and rapidly changing climate. They now include establishing, communicating, and constantly evaluating the goals of research administration in conjunction with institutional partners;…

Three administrative building blocks for supporting collaborative processes in schools are discussed: program advocacy based on a school climate of trust and good communication between staff and administration, visible participation by administrators to build credibility, and support for maintenance and durability of the program. (JDD)

In serving students, financial aid officers must address issues outside the scope of the financial aid program, including admissions, academic policy, institutional bureaucracy, student consumer education, and pricing. These require policy decisions and resource allocations the financial aid administrator cannot make alone. Cooperation and support…