This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

"A Guide to Fundraising at Historically Black Colleges and Universities" is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector…

Describes a public relations program used successfully at a New York City high school. (LD)

This book consists of 33 short articles dealing with the broad topic of school-community relations. It is aimed primarily at readers who are engaged in or preparing for leadership positions in school administration. Because many of the articles are specifically relevant to the state of Tennessee, the book's value will be somewhat limited for…

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…

This book describes existing examples of good practice in parent-teacher relations in schools in England as a guide for other schools to develop innovative techniques. Observations are based on the responses of headmasters of some 30 schools the author visited. The opening chapter touches upon attitudes toward parent-teacher cooperation,…

Addressing the concerns and resources of small, rural school districts, this book sets out a rationale and model plan for school-community relations. After introductory material and a review of what's been done, the first major section lists and describes 10 criteria shown by research to be most important for a small school district community…