This article examines the development and implementation of a strategic cultural change program from a case study perspective. Initially, the article describes how the program was developed, including an explanation as to how a communication component was integrated into the program from inception. This integration helped reduce the anxiety that…

Many universities, colleges, and independent schools face the reality of geographically expanding alumni bases, likely combined with constant or decreasing budgets for alumni activities. Well-intentioned colleagues understand the potential power of a geographically diverse alumni network but do not always grasp the time and complexity associated…

Three purposes are listed for this paper: (1) to share the results of a national survey of vocational education exemplary projects; (2) to emphasize the importance of a project director's communication with five clientele audiences; and (3) to suggest specific actions likely to result in institutionalization of a demonstration project. A brief…

Examines the power of positive publicity as cost-effective child-care marketing. Suggests that getting positive press can make marketing easier, less expensive, and fun. Notes that by creating news stories and developing a working relationship with targeted media, child-care-center directors can inform, educate, and create new prospects and…

Principles of effective research administration originally written over a decade ago are revised to reflect the challenges of a new, technologically advanced, and rapidly changing climate. They now include establishing, communicating, and constantly evaluating the goals of research administration in conjunction with institutional partners;…

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…

This publication features sixteen articles that focus on the theme of collaborative decision making. The articles are concerned with: 1) effects of the lack of collaboration; 2) the trust, distrust, and political reasons behind collaboration; 3) collaboration as a critical democratic process; 4) mandated public school and community cooperation;…

This guide is intended to give the reader an understanding of the processes used and programs developed in the Boston School/Business Partnership Program. Chapter 1 discusses the rationale for partnership, including such topics as Boston's initiative to use business resources to upgrade educational curriculum, underlying principles, and one-to-one…