NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 3 results Save | Export
Advertising the University: A Professional Approach to Promoting the College or University.
Peer reviewed Peer reviewed
Jugenheimer, Donald W. – Journal of Marketing for Higher Education, 1995
Colleges and universities generally advertise themselves poorly because of improper planning, resistance, inexperience, and lack of marketing plan. Components of effective advertising include an appropriate and strategic plan, correct choice of planner, coordination with other marketing efforts, contingency planning, and follow-up activities. (MSE)
Descriptors: Administrator Role, Advertising, College Administration, Higher Education
Student Recruitment and Admissions.
Peer reviewed Peer reviewed
Direct linkDirect link
Allen, Carl – New Directions for Higher Education, 1983
There are two keys to effective student recruitment: creativity in seeking applicants and mobilization of institutional support for the admissions program. To survive the 1980s unscathed, the small college must have a talented admissions director and a president who can marshall the college's resources behind the admissions program. (MSE)
Descriptors: Administrator Role, College Admission, College Presidents, Creativity
Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?
Peer reviewed Peer reviewed
Goldgehn, Leslie A. – Journal of Marketing for Higher Education, 1990
A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…
Descriptors: Administrative Policy, Administrator Role, Admissions Officers, Advertising