Although institutional advancement is the area about which new college presidents are the least well informed, it will be one of their most important responsibilities during the 1980s. Two-year colleges and their presidents must build more complete and better advancement programs if the institutions are to prosper. (MSE)

This nine-chapter monograph suggests public relations strategies for two-year colleges. After Chapter I sets forth the need for public relations programs to communicate with various audiences, Chapter II examines the terminology, objectives, and nature of public relations, considers the advisory role of the public relations officer, and identifies…

Urges community college presidents to act as catalysts for institutional changes that reflect changes in the educational marketplace. Presents a checklist to help presidents assess their personal strengths, weaknesses, and skills. Suggests that presidents study the marketing process and serve as marketing leaders. Identifies presidential roles…

This monograph is an idea book for two-year institutions thinking of adding an honors program to their list of academic offerings, and as such aspires to provide a useful description of the many options available to honors education for the several audiences who, as a matter of course, may become stakeholders in the operation of a two-year college…

Discusses what faces the new community college president, what will be expected of him by the board of trustees, the faculty and the community, and the personal traits he needs to establish understanding and rapport with these groups. (AYC)

A three-fold approach to public relations is needed: (1) dissemination in which an accurate image of the college is developed; (2) organization that stems directly from the president's office; and (3) control, defined as careful attention to operation and coordination with overall authority retained by the chief executive. (RT)

Underscores the importance of community college trustees' working effectively with the news media. Discusses ways of protecting the institution's image, variables affecting image, public relations policies, the role of the board chair, marketing responsibilities, and trustee actions that can strain media relations. Offers guidelines for dealing…

This paper presents a synthesis of selected literature on junior college public relations, with emphasis on occupationally oriented programs. Its purpose is to develop a tentative plan to assist in the growth of career education programs in the 2-year college. Subject areas investigated include: (1) the need for public relations; (2) the role of…

Since planning is a continual process, the college public relations manager plans for what could occur and prepares for it. The manager's responsibilities include working with the board and president, budgeting, setting objectives, innovating, representing, staffing, coordinating, and directing. (MSE)

Designed to inform the marketing efforts of community college presidents, this document describes the importance of marketing, presents a targeted approach, and outlines the specific roles and skills needed by the president to ensure successful efforts and effective institutions. The first chapter, "Developing a Marketing-Strategic…

In order to deal with the decline in full-time equivalent enrollment at Moraine Valley Community College (MVCC) for the first time in its ten-year history, a model recruitment plan was developed, aimed at increasing enrollments in college programs with weak draw and among communities and high schools whose participation rates were low. The plan…

This collection of selected papers covers a variety of community-junior college topics. Evaluating the instructional staff is the first one examined. Aspects such as evaluation criteria, purposes, and obstacles; the role of effective recruitment; the need for in-service training; and student and administrative participation are covered. Included…

This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…