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Journal of the National…	1

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LaBaugh, Thomas D.

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Bridging the High School-College Gap. How Counselors and Admissions Representatives Can Cooperate to Help Students

LaBaugh, Thomas D. – College Board Review, 1974

Descriptors: Admissions Counseling, Articulation (Education), College Admission, Colleges

All Marketing, No Management Make Jack a Dull Director

LaBaugh, Thomas D. – Journal of the National Association of College Admissions Counselors, 1976

LaBaugh contends that marketing alone is not the answer to filling our college classrooms. Other tools from the business field must be applied to make the marketing machine "go." The article reaches into the doctor's bag of the business world to outline the means for making a marketing plan operational. (Author)

Descriptors: Admissions Counseling, Business Skills, College Admission, Enrollment Influences