There are a growing number of creative new ways that college admission professionals are reaching students and their families, but often, experts say, the biggest payoff can come from the simplest technique: building relationships. And those relationships may extend beyond the short-lived connections to the student who is inquiring or enrolling,…

For many students struggling through high school closures and rapid changes to their postsecondary plans, there has been one overriding theme during the last six months: uncertainty. Instead of savoring familiar traditions and farewells, they faced months of upheaval that tossed around every aspect of their lives during a period that should have…

Packed within the big bundle of worries that high school students and their parents bring to the college admission process, the bulkiest item is often how they will pay for it. And too often, experts say, it is not about lacking money, but lacking information. There is often a lot of confusion about college costs, and while it might simply…