It is well known that Black students have higher expectations for attending college than their White and non-White peers, yet consistently lag behind in degree attainment. It is important then that practitioners use differentiated approaches with and researchers offer disaggregated analyses of historically underrepresented racial/ethnic…

Discusses interviewing techniques for college admissions counselors. Suggests ways in which to be an attentive, genuine listener and evaluator for each prospective student. Includes advice on the following areas: purpose, query technique, listening, notetaking, humor, evaluation, and write-ups. (JBJ)

Multimedia can grab the attention of prospective students in an engaging, appealing way, while giving admission officers the opportunity to deliver information about every facet of campus life. Describes multimedia, its potential, and the production process as well as five current distribution methods. Discusses appropriateness of multimedia for…

Argues that use of technology to market institutions and counsel students adds new dimensions to college recruitment practices. Predicts that emerging web technologies and their associated marketing theory will challenge the status quo and will add yet another dimension to the responsibilities of the admission professional. (Author/JDM)

Most colleges and universities are failing to recognize what is needed to support and retain adult learners. This article suggests that extending the role of admission counselors to go beyond the traditional and include teacher, researcher, student advocate, evaluator, and consultant is crucial to serving the adult learner. (MKA)

Provides six presentations from the 38th National Conference of the National Association of College Admissions Counselors (NCAC), Minneapolis, MN, 1982. The topics focus on the need to: reestablish education as a national priority; examine the federal role in postsecondary education; assist transfer students; and help guidance personnel analyze…

For an admissions person to be truly professional he must be taught to acquire the special skills and knowledge needed to be effective. Training must encompass the three C's of Admissions--Counseling, Communications, and Community. (Author)

What qualities reflect the very best in an admissions officer? What expectations do high school counselors hold for admissions personnel? This article attempts to provide some of the answers. The importance of communication and cooperation between counselor and admissions officer is stressed. (Author)

As enrollments dwindle and competition for tuition-paying students intensifies, more and more colleges and universities are resorting to hard-sell strategies which in some cases impinge upon the traditional standards and canons of higher education. (Author)

Admissions professionals need to be aware of the legal framework in which they are expected to function. Recent litigation has focused on acts of omission on the part of college administrators. (Author)

Citizens and educators have a responsibility to ensure that students have the right to freely select a college. In a time of inflation and dwindling student numbers, it is imperative that all guard this right as stated in the Principles of Good Practice. (Author)

If institutions of higher learning have admissions standards that admit the academically-disadvantaged student, then those same institutions should provide programs to assist the enrollee to be academically successful. (Author)

Shifting national trends pose new problems and opportunities for guidance and admissions counselors facing the 1980s. The counselors' responses, finding new expressions for their continuing mission, can be valuable to higher education and society. (Author)

In the prospective student interview, how a counselor communicates can greatly affect the student's college decision. A change, however, from the college-focused to the student-focused interview will not only increase student interest but will also create a more positive image of the college. (Author)

Examines career development of women in admissions. Most women working in universities, especially public schools, occupy lower status positions. Women have the qualifications to succeed as directors of admission, but affirmative action has not increased their numbers, and those who are directors earn 80 percent of what their male counterparts…