Background: Graduate admissions in psychology continue to be a popular and competitive venture, with the demand for new graduate student opportunities exceeding the annual supply. Objective: Our present work was a partial replication and extension of Appleby and Appleby (2006). We added closed- and open-ended questions regarding social media to…

As revenue uncertainties, an increased questioning of the value of higher education, and a decrease in the number of students graduating from high school have created a challenging landscape for higher education leaders, never has it been so important for colleges and universities to think like a business in order to attract and enroll enough…

Despite evidence that informational interventions can influence K-12 school choices, we know little about the mechanisms through which they work and the factors that produce heterogeneity in student responses. Through a school-level randomized controlled trial conducted in 473 New York City middle schools serving 115,000 eighth graders, we…

Purpose: The purpose of this paper is to understand demographic group (race, first-generation college graduate, gender, age) differences among perceived family and faculty social and family financial support within the US graduate school admissions pipeline in the social sciences. Design/methodology/approach Using data from a cross-sectional…

This research study analyzed the curriculum of school counselor preparation programs and programs' emphasis on preparing counselors to support students in their college admissions and college choice processes. The study employed a mixed-methods approach, including surveys of counselor education department chairs and document analysis of the…

As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag"…

Purpose: This study investigated the usefulness of various communication means for providing university study information with prospective students before and during the pandemic for three consecutive academic years. Design/methodology/approach: Students who had recently taken undergraduate program admission indicated how useful communication…

Parents and guardians often have more fear than their students about the journey off to college. They are unsure about fit, cost and value, distance, health and safety, an empty nest, and more. COVID-19 has added even more factors into the mix. The pandemic drastically changed the way many colleges deliver instruction, as well as the ways students…

Like most National Association for College Admission Counseling (NACAC) affiliates, the Western Association for College Admission Counseling (WACAC) earns most of its revenue from a trifecta of professional development events: Share, Learn, Connect (SLC) sessions, college fairs, and an annual conference. Last summer when the WACAC executive board…

There are a growing number of creative new ways that college admission professionals are reaching students and their families, but often, experts say, the biggest payoff can come from the simplest technique: building relationships. And those relationships may extend beyond the short-lived connections to the student who is inquiring or enrolling,…

There is a lack of research on institutional e-accessibility and transfer-credit-software adoption and how these technologies impact college students and professionals. Accordingly, this study explores how adopting technology products can improve the transfer process experience for transfer admission counselors and students. In doing so, the study…

Stratification in selective college admissions persists even as colleges' criteria for evaluating merit have multiplied in efforts to increase socioeconomic and racial diversity. Middle-class and affluent families increasingly turn to privatized services, such as private college consulting, to navigate what they perceive to be a complicated and…

For many students struggling through high school closures and rapid changes to their postsecondary plans, there has been one overriding theme during the last six months: uncertainty. Instead of savoring familiar traditions and farewells, they faced months of upheaval that tossed around every aspect of their lives during a period that should have…

The authors of this study utilized data from the Community College Survey of Student Engagement to conduct a critical examination of perceptions of institutional support among transfer-seeking community college students in North Carolina. We adopted an intersectional quantitative approach by centering racial and ethnic identity, and examining the…

The purpose of this qualitative study was to examine school counselors' preparation for college admissions counseling, strategies counselors utilize to stay current on college admissions processes and trends, and professional development needs related to college admissions counseling. Study findings indicated school counselors did not complete…