Details some general marketing principles that a college admissions officer could use: adjusting plans to a changing institutional environment; making consumer-oriented plans and policies; aligning institutional qualities with the market segment that seeks such qualities; developing materials to be mailed to prospective students; and using…

The writer believes that admissions staffs should play a greater part in institutional planning and communicating with students. (Editor/PG)

Directed to those responsible for college admission and placement functions in American colleges and universities, this article provides an overview, based on recent research, of the college selection and admission process experienced by graduates of overseas American-sponsored schools currently enrolled in institutions of higher learning across…

The roles and responsibilities of admissions professionals at 144 institutions throughout the country are outlined. Topics covered include admissions procedures, requirements, test use, prediction, student mix, transfers, academic quality, recruitment, data management, financial aid, projections, and placement. (LBH)

Fear and anxiety about gaining admission to the "right" college have created many profit-making opportunities for consultants. However, anecdotal experience suggests that this confuses and embarrasses students, weakens the relationship between high school and college, and promotes in the student a "beat the system" mentality. (MSE)

A cooperative effort in Chester, Pennsylvania, involves religious leaders, school district personnel, and college and university administrators with the goal of increasing minority college enrollment. The task force has developed a newsletter, presentations to high school students, information on admissions and financial aid for parents and…