As revenue uncertainties, an increased questioning of the value of higher education, and a decrease in the number of students graduating from high school have created a challenging landscape for higher education leaders, never has it been so important for colleges and universities to think like a business in order to attract and enroll enough…

The purpose of this qualitative study was to examine school counselors' preparation for college admissions counseling, strategies counselors utilize to stay current on college admissions processes and trends, and professional development needs related to college admissions counseling. Study findings indicated school counselors did not complete…

First-generation college students, who are often low-income or from minoritized backgrounds, face many challenges when they enter college. As they begin the college search process, they may seek support from spaces outside of their families to understand and find information. This study used in-depth interviews with first- and second-year…

This qualitative study explored nine admissions counselors' experiences with undocumented students at a public, four-year university in the state of Maryland. Findings suggest that admissions staff may confuse which policies apply for DACA vs DREAMers, a strategic recruitment plan does not exist to actively recruit undocumented students, and…

As state appropriations for higher education decrease, public universities rely increasingly on student tuition to meet their operating expenses. Many public universities depend on tuition paid by out-of-state students. Institutions maximize revenue-enhancing opportunities resulting from a supportive public policy and cultural environment.…

The admissions counselor position is a common entry-level professional position in higher education. However, little is known about the competencies needed to be successful in this position. Through interviews with entry-level admissions counselors, this study sought to better understand these competencies and their alignment with the recently…

Road runner. File jockey. Advisor. Public speaker. Recruiter. At any given time, an admissions counselor fits one, some, or all of these descriptors. While all of these descriptors indicate an important function within a college or university, none reflects the increasingly complex nature of the role of an admissions counselor in strategic…

This article presents an interview with Joe F. Head, Dean of University Admissions and Enrollment Services at Kennesaw State University (KSU) in Georgia, who has more than 35 years of experience in admissions and enrollment services. After completing an M.Ed. in higher education at Georgia Southern University, Head immediately landed a position as…

Offers general legal guidelines for extablishing procedures to facilitate minority enrollment in higher education. (EH)

The admissions counselor who admits foreign students is seen as an expert on the intricacies and patterns of international education. Organization is the key to the admissions counselor's work. (MLW)

The numbers, sex, and personality traits of admissions personnel at the State University of New York (SUNY) were compared with those of residence hall directors. Admissions at SUNY is a "male-dominated" profession; whereas, residence hall work is not sex-typed. Personality traits of men and women admissions personnel were compared. (SW)

Admissions officers of 350 private colleges and universities were surveyed to ascertain their understanding of the term "marketing," current use of promotional (advertising and personal selling) activities, market segmentation approaches, and their product (i.e., academic programs) development and differentiation strategies. The mail questionnaire…

Admissions officers need new skills, preparation, and increased professionalism. A position statement on basic challenges, responsibilities, and opportunities for the admissions officer is presented. The experience of C.W. Post Center of Long Island University in the changing roles of admissions officers and future prospects are discussed. (SW)

An inquiry letter from an "interested junior" at one institution was sent to 252 competitive institutions to learn about the competitors' responses and marketing practices. All responded. Sixty-one percent did not personalize the response; only 25 percent specifically addressed the request. The most competitive responses were from small, private…

Enrollment projection involves interpreting current enrollments and the trends and implications associated with them. Consideration is given to the general preparation for projections, organization development potential approaches to projections, projection parameters and perimeters, statistical analysis, and the responsibility of the personnel…