Explores the role of proprietary counseling and offers thoughts on becoming an independent counselor. Sees independent counselor boom as a symptom of a systematic counseling failure and sees the problem as the profession's failure to develop a rational single-application system. (NB)

Presents 20 secrets from author's 20 years in the field of college admission. Discusses issues related to self-respect, enthusiasm, colleagues, relationships, education, time, sensitivity, optimism, fun, thoroughness, willingness, energy, the National Association of College Admission Counselors, teams, yielding, youth, enrollment, appreciation,…

Recounts the events which led to the inclusion of high school counselors as voting members in the National Association of College Admissions Counselors. (ABB)

Presents highlights of the National Association of College Admission Counselors' first 50 years. (ABB)

Reviews the many ways in which the Association of College Admission Counselors (ACAC) has translated its concerns and ideas into actions, including the building of the College Admission Center, the printing of an information booklet -- ASK US --, the sponsoring of National College Fairs, and publication of the ACAC journal. (ABB)

Focuses on marketing strategies for college admission and examines the essential interaction between admission and academic units as a means of enhancing retention and producing informed, satisfied consumers/students. (KS)

Discusses the special needs of students transferring from colleges that have failed. Student reactions, academic issues, financial issues, social issues and choice of a new college are discussed as well as the possibility of a successful department being absorbed into a new institution. (JAC)

Details the many roles and functions that emerged for both college and school counselors during the 1960s. Notes that it was the translation of member commitment into action during the 1960s that began to provide national prominence for the National Association of College Admission Counselors. (ABB)

Contends that high school counselors are critical of college ratings because they hinder effective college-choice counseling. Suggests prospective students actively engage in selection process and college admissions counselors stress need for good match between individual and college. (CM)

Advocates for an expanded role for admissions officers which is dependent on a thorough knowledge of the academic, social, and cultural offerings of the institution, a background in student development, and an expertise in counseling. Suggests institutions support and encourage this expanded role. (BL)

Reviews background and definitions associated with learning disabilities. Discusses college admissions process for learning disabled students, including difficulties associated with using standardized tests. Recommends that colleges clarify their admission policies and procedures for learning disabled students and that colleges supply this…

Discusses diverse roles and skills needed by counselors and explores the ethics involved in counseling. Identifies four main roles of college counselors: document processors, advisors, counselors, and advocates. Asserts that counselors must be accurate in roles of document processors and advisors and honest in roles of counselors and advocates.…

Examines the patterns of career entry, career development, and future career plans of college admissions officers. Particular attention is given to the career patterns of women and minorities in admissions, since these groups are substantially underrepresented at the level of director, and the importance directors assign to their financial…

Provides text of policies of National Association of College Admission Counselors revised in 1988: (1) Statement of Principles of Good Practice for Members of the National Association of College Admission Counselors; (2) Statement of Students' Rights and Responsibilities in the College Admission Process; and (3) Statement of Transfer Students'…

Addresses the issue of retention of young professionals in college admission, suggesting a program whereby staff members from different enrollment service offices switch jobs for various periods of time. Results of one such program indicated that retention, career development and the overall relationship among enrollment services staff were aided.…