High school counselors play a vital role in helping students prepare for attending college. They are the link between students and families and institutions, providing counseling, information, and motivation to help students make it through their enrollment journeys. Along the way, they have to help students cope with a wide variety of challenges:…

Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report…

Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…